Agent Learning

Outcomes feed back into future decisions

DETECT → UNDERSTAND → DECIDE → ACT → CONVERT → TRACK → LEARN → DECIDE AGAIN

Every recovered or lost cart updates strategy performance, which shapes the next decision.

Strategy performance

What actually converts, per strategy · Apr 2026

StrategySentRecoveredRecovery rateRevenueCostNet revenue
Reminder34926.5%₹26,400₹0₹26,400
Free shipping22522.7%₹14,200₹1,100₹13,100
5% discount18422.2%₹12,800₹2,400₹10,400
Payment retry12433.3%₹11,600₹0₹11,600
Product information10220.0%₹3,500₹700₹2,800

Recovery rate by strategy

Share of sent messages that converted

Response outcomes per touch

Across all messages sent · Apr 2026

  • 24

    Converted

    Reinforces the winning strategy weight

  • 16

    Clicked, not paid

    Triggers a checkout-friction retry

  • 24

    Opened, no click

    Escalates offer strength on the next touch

  • 28

    Delivered, no open

    Rotates channel and send time

  • 4

    Bounced

    Marks channel unusable for this customer

AI insights

Learned from campaign outcomes · Apr 2026

  • Reminders are outperforming discounts for High Intent / Loyal customers.
  • Payment retry has the highest recovery rate at 33.3% with zero incentive cost.
  • Discounts should be used selectively when price is strongly associated with abandonment.
  • Shipping waivers convert best on first-time buyers below ₹2,500.

Recommendation

Prioritize reminders for High Intent / Loyal customers before introducing incentives.

Projected effect: −₹1,100 monthly incentive spend at equal recovery volume.

Learning signals are derived from simulated campaign outcomes.