Understand · #RC-1512

Observed behavior only — no recovery action is decided on this screen.

Back to opportunities

#RC-1512

₹1,800 · Shipping Friction

Step 2 of 7 · Peak window

75%

Cart details

What was abandoned

Travel Backpack

Travel Backpack

Cart #RC-1512

ProductTravel Backpack
Cart value₹1,800
Abandoned6h ago
Detected segmentShipping Friction

Customer history

Prior relationship

ProfileFirst-time buyer
Discount dependenceLow
Payment historyNo issues

Current journey

This session

Furthest stepDelivery cost shown
Exit pointAbandoned
Channel opt-inWhatsApp only

Journey visualization

Detected path to abandonment

Product viewed
Added to cart
Checkout
Delivery cost shown
Abandoned

Recovery window

Value decays hour by hour after abandonment

75% window left18h to cold

Peak window · abandoned 6h ago

The agent prioritizes carts with the least window remaining — a 2h-old cart converts far better than a 22h-old one.

Planned recovery sequence

Sent · scheduled · will escalate to

  1. +1h

    Reminder — no incentive

    WhatsAppScheduled

    Sending now — within autonomy limits

  2. +6h

    Social proof + saved cart link

    EmailScheduled

    Queued in the escalation ladder

  3. +20h

    Final reminder — still no incentive

    WhatsAppScheduled

    Queued in the escalation ladder

  4. Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.

Behavioral signals

Raw observations, weighted by contribution to intent

  • Abandoned after delivery cost

    38%

    Cost surprise at checkout is the likely exit trigger

  • Below free-shipping threshold

    38%

    Cost surprise at checkout is the likely exit trigger

  • First-time buyer

    24%

    No prior trust — reassurance matters more than discount

Contribution shares are relative weights behind the 76% confidence score.

Agent interpretation

Inference layer

Purchase intent

Medium

Confidence

76%

Segment

Shipping Friction

Interpretation

Shipping cost triggered exit, but the cart sits below the merchant threshold.

Likely friction

Delivery cost on a sub-threshold cart

Ready for the decision layer

Segment and default strategy still need merchant + customer context.

Simulated behavioral data for demonstration purposes.