Turn decision into action

Cart #RC-1583 · Payment Failure · 6% goodwill credit after repeated payment failures

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#RC-1583

₹14,500 · Payment Failure

Step 4 of 7 · Peak window

79%

Decision

6% goodwill credit after repeated payment failures

Channel

Email

Timing

Immediate

Incentive

₹870

Channel selection

Recommended from opt-in, previous engagement, urgency, message complexity and merchant availability.

Personalization tokens

{{product_name}}{{cart_value}}{{first_name}}{{cart_link}}

Customer-facing messages may use a first name when available. Merchant tables always use cart IDs.

Generated recovery message

Personalized to the final decision, not the segment default.

Preview across channels

Multi-touch sequence

What was sent, what is scheduled, and what the agent will escalate to

  1. +1h

    Reminder — no incentive

    EmailClicked, not paid

    Logged for the Learn stage

  2. +6h

    Fresh payment link

    WhatsAppScheduled

    Queued on the backup channel

  3. +20h

    Escalate to 6% goodwill credit after repeated payment failures

    EmailHeld

    Automatic discount limit is 5%

  4. Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.

Messages are simulated and are not delivered to real customers.