AI Recovery Decision

Cart #RC-1583 · Noise-Cancelling Headphones · ₹14,500

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#RC-1583

₹14,500 · Payment Failure

Step 3 of 7 · Peak window

79%

01

Recovery segment

Payment Failure

02

Default strategy

Payment retry

03

Merchant rules + context

Conflict detected

04

Final decision

6% goodwill credit after repeated payment failures

Context evaluated

The segment default is never applied blindly.

Merchant rules

  • · Automatic discount limit 5%
  • · Maximum discount 10%

Customer context

  • · Two failed payment attempts
  • · Retry link already sent once

AI reasoning

Why this action, for this customer

  1. 01Two payment retries were already executed automatically without conversion.
  2. 026% goodwill sits above the 5% automatic band but below the 10% cap.
  3. 03Merchant approval is required before the agent can execute this action.
See full default vs final comparison

Decision type

MODIFY

6% goodwill credit after repeated payment failures

Incentive
₹870
Timing
Immediate
Channel
Email
Confidence
83%

Approval required

Automatic discount limit is 5%.

Recovery window

Recovery value decays fast after abandonment

79% window left19h to cold

Peak window · abandoned 5h ago

Recovery sequence

The agent ladders touches instead of firing once

  1. +1h

    Reminder — no incentive

    EmailClicked, not paid

    Logged for the Learn stage

  2. +6h

    Fresh payment link

    WhatsAppScheduled

    Queued on the backup channel

  3. +20h

    Escalate to 6% goodwill credit after repeated payment failures

    EmailHeld

    Automatic discount limit is 5%

  4. Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.

Objective

Optimizing for profit-efficient recovery — recover revenue at the lowest necessary incentive cost.

Segment ≠ actionRules enforcedMargin protected

Simulated AI decision output for demonstration purposes.