Default Modified

Cart #RC-1583 · Noise-Cancelling Headphones · ₹14,500

#RC-1583

₹14,500 · Payment Failure

Step 3 of 7 · Peak window

79%

Default modified

Segment: Payment Failure · Default strategy: Payment retry

MODIFY

Merchant context

Hard rules and catalog state

  • Automatic discount limit 5%
  • Maximum discount 10%

Customer context

Individual behavior and history

  • Two failed payment attempts
  • Retry link already sent once

Default strategy vs AI final decision

The segment proposes. The agent decides.

Segment default

Payment retry

  • · Incentive cost: Variable
  • · Applies to all carts in this segment
  • · Ignores catalog promotions and inventory

AI final decision

6% goodwill credit after repeated payment failures

  • · Incentive cost: ₹870
  • · Channel: Email · Timing: Immediate
  • · Confidence: 83%

Why the agent changed the default

  1. 01 Two payment retries were already executed automatically without conversion.
  2. 02 6% goodwill sits above the 5% automatic band but below the 10% cap.
  3. 03 Merchant approval is required before the agent can execute this action.

Simulated decision comparison for demonstration purposes.