#RC-1784
₹20,000 · High Intent / Loyal
Step 3 of 7 · Peak window
98%
Default overridden
Segment: High Intent / Loyal · Default strategy: Reminder
Merchant context
Hard rules and catalog state
- Free shipping threshold ₹2,500
- Maximum discount 10%
- VIP customers may receive discretionary perks
Customer context
Individual behavior and history
- 5 previous orders averaging ₹18,500
- Never abandoned a cart before
- Purchases premium electronics
Default strategy vs AI final decision
The segment proposes. The agent decides.
Segment default
Reminder
- · Incentive cost: Variable
- · Applies to all carts in this segment
- · Ignores catalog promotions and inventory
AI final decision
Free shipping + ₹500 loyalty voucher
- · Incentive cost: ₹500
- · Channel: WhatsApp · Timing: Immediate
- · Confidence: 92%
Why the agent changed the default
- 01 Customer is a VIP with consistent high-value purchase history and no prior abandonments.
- 02 Cart value of ₹20,000 far exceeds the free-shipping threshold, but the merchant's standard autonomy excludes vouchers for high-intent segments.
- 03 A small ₹500 voucher plus free shipping is a low-cost gesture for a high-LTV customer and should recover this cart immediately.
- 04 Merchant approval is required because the voucher exceeds the default no-incentive rule for the high-intent / loyal segment.
Simulated decision comparison for demonstration purposes.