Default Modified

Cart #RC-1901 · Premium Running Shoes Bundle · ₹18,500

#RC-1427#RC-1512#RC-1620#RC-1214#RC-1583#RC-1784#RC-1842#RC-1901

#RC-1901

₹18,500 · Price Sensitive

Step 3 of 7 · Peak window

97%

Default modified

Segment: Price Sensitive · Default strategy: 5% discount

MODIFY

Merchant context

Hard rules and catalog state

  • Maximum discount 10%
  • Automatic discount limit 5%
  • VIP tier allows discretionary exceptions

Customer context

Individual behavior and history

  • Lifetime spend > ₹1,00,000
  • Average order ₹15,000+
  • Every past order used a coupon

Default strategy vs AI final decision

The segment proposes. The agent decides.

Segment default

5% discount

  • · Incentive cost: ₹925
  • · Applies to all carts in this segment
  • · Ignores catalog promotions and inventory

AI final decision

15% VIP discount valid for 24 hours

  • · Incentive cost: ₹2,775
  • · Channel: WhatsApp · Timing: Immediate
  • · Confidence: 89%

Why the agent changed the default

  1. 01 Customer has a lifetime value above ₹1,00,000 and every past order used a coupon.
  2. 02 15% exceeds the 10% hard cap but the margin is recoverable against the customer's proven value.
  3. 03 A 24-hour window creates urgency and limits exposure.
  4. 04 Merchant approval is required because the discount breaches the maximum discount cap.

Simulated decision comparison for demonstration purposes.