AI Recovery Decision

Cart #RC-1901 · Premium Running Shoes Bundle · ₹18,500

Approval requiredBack to analysis

#RC-1901

₹18,500 · Price Sensitive

Step 3 of 7 · Peak window

97%

01

Recovery segment

Price Sensitive

02

Default strategy

5% discount

03

Merchant rules + context

Conflict detected

04

Final decision

15% VIP discount valid for 24 hours

Context evaluated

The segment default is never applied blindly.

Merchant rules

  • · Maximum discount 10%
  • · Automatic discount limit 5%
  • · VIP tier allows discretionary exceptions

Customer context

  • · Lifetime spend > ₹1,00,000
  • · Average order ₹15,000+
  • · Every past order used a coupon

AI reasoning

Why this action, for this customer

  1. 01Customer has a lifetime value above ₹1,00,000 and every past order used a coupon.
  2. 0215% exceeds the 10% hard cap but the margin is recoverable against the customer's proven value.
  3. 03A 24-hour window creates urgency and limits exposure.
  4. 04Merchant approval is required because the discount breaches the maximum discount cap.
See full default vs final comparison

Decision type

MODIFY

15% VIP discount valid for 24 hours

Incentive
₹2,775
Timing
Immediate
Channel
WhatsApp
Confidence
89%

Approval required

Maximum discount cap is 10%.

Recovery window

Recovery value decays fast after abandonment

97% window left23h to cold

Peak window · abandoned 50m ago

Recovery sequence

The agent ladders touches instead of firing once

  1. +1h

    Reminder — no incentive

    WhatsAppClicked, not paid

    Logged for the Learn stage

  2. +6h

    Social proof + saved cart link

    EmailScheduled

    Queued on the backup channel

  3. +20h

    Escalate to 15% vip discount valid for 24 hours

    WhatsAppHeld

    Maximum discount cap is 10%

  4. Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.

Objective

Optimizing for profit-efficient recovery — recover revenue at the lowest necessary incentive cost.

Segment ≠ actionRules enforcedMargin protected

Simulated AI decision output for demonstration purposes.