AI Recovery Decision
Cart #RC-1087 · Wireless Headphones · ₹2,000
#RC-1087
₹2,000 · Shipping Friction
Step 3 of 7 · Peak window
01
Recovery segment
Shipping Friction
02
Default strategy
Free shipping
03
Merchant rules + context
No conflict
04
Final decision
Free shipping
Context evaluated
The segment default is never applied blindly.
Merchant rules
- · Free shipping threshold ₹2,500
- · Shipping waiver approved for first orders
Customer context
- · No prior orders
- · Exited within 20s of shipping cost display
AI reasoning
Why this action, for this customer
- 01Timing of exit points directly at shipping cost as the friction.
- 02Waiving ₹120 shipping is cheaper than a percentage discount on ₹2,000.
Decision type
CONFIRMFree shipping
- Incentive
- ₹120
- Timing
- 1 hour
- Channel
- Confidence
- 82%
Executed automatically — within your autonomy limits
Recovery window
Recovery value decays fast after abandonment
Peak window · abandoned 3h ago
Recovery sequence
The agent ladders touches instead of firing once
- +1h
Reminder — no incentive
WhatsAppOpened, no clickNo response — agent escalated
- +6h
Social proof + saved cart link
EmailConvertedRecovered with incentive applied
- +20h
Escalate to free shipping
WhatsAppSkippedCancelled after conversion
- Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.
Objective
Optimizing for profit-efficient recovery — recover revenue at the lowest necessary incentive cost.
Simulated AI decision output for demonstration purposes.