Executed action
Cart #RC-1087 · Shipping Friction · Free shipping
#RC-1087
₹2,000 · Shipping Friction
Step 4 of 7 · Peak window
Decision
Free shipping
Channel
Timing
1 hour
Incentive
₹120
Channel selection
Recommended from opt-in, previous engagement, urgency, message complexity and merchant availability.
Personalization tokens
Customer-facing messages may use a first name when available. Merchant tables always use cart IDs.
Message the agent sent
Delivered automatically on WhatsApp · 1 hour
Already executed by the agent — no approval needed
Multi-touch sequence
What was sent, what is scheduled, and what the agent will escalate to
- +1h
Reminder — no incentive
WhatsAppOpened, no clickNo response — agent escalated
- +6h
Social proof + saved cart link
EmailConvertedRecovered with incentive applied
- +20h
Escalate to free shipping
WhatsAppSkippedCancelled after conversion
- Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.
Messages are simulated and are not delivered to real customers.