Understand · #RC-1087

Observed behavior only — no recovery action is decided on this screen.

Back to opportunities

#RC-1087

₹2,000 · Shipping Friction

Step 2 of 7 · Peak window

88%

Cart details

What was abandoned

Wireless Headphones

Wireless Headphones

Cart #RC-1087

ProductWireless Headphones
Cart value₹2,000
Abandoned3h ago
Detected segmentShipping Friction

Customer history

Prior relationship

ProfileFirst-time buyer
Discount dependenceLow
Payment historyNo issues

Current journey

This session

Furthest stepDelivery cost shown
Exit pointAbandoned
Channel opt-inWhatsApp only

Journey visualization

Detected path to abandonment

Product viewed
Added to cart
Checkout
Delivery cost shown
Abandoned

Recovery window

Value decays hour by hour after abandonment

88% window left21h to cold

Peak window · abandoned 3h ago

The agent prioritizes carts with the least window remaining — a 2h-old cart converts far better than a 22h-old one.

Planned recovery sequence

Sent · scheduled · will escalate to

  1. +1h

    Reminder — no incentive

    WhatsAppOpened, no click

    No response — agent escalated

  2. +6h

    Social proof + saved cart link

    EmailConverted

    Recovered with incentive applied

  3. +20h

    Escalate to free shipping

    WhatsAppSkipped

    Cancelled after conversion

  4. Each response state feeds back into the Learn stage — bounces retire a channel, opens without clicks strengthen the next offer.

Behavioral signals

Raw observations, weighted by contribution to intent

  • Checkout reached

    38%

    Deep funnel progress — strong buying signal

  • Abandoned right after delivery cost

    38%

    Cost surprise at checkout is the likely exit trigger

  • First-time buyer

    24%

    No prior trust — reassurance matters more than discount

Contribution shares are relative weights behind the 82% confidence score.

Agent interpretation

Inference layer

Purchase intent

Medium-High

Confidence

82%

Segment

Shipping Friction

Interpretation

Abandonment is tightly coupled to the delivery charge, not the product price.

Likely friction

Delivery cost appeared immediately before abandonment

Ready for the decision layer

Segment and default strategy still need merchant + customer context.

Simulated behavioral data for demonstration purposes.